Taamy’s approach to brand building shatters conventional standards. She is already challenging our clients to consider broader and more diverse perspectives in their trajectories.
She believes that brand is a key driver to scale a business. She also believes brands must do more to be both responsive to and responsible for the communities they serve.
“People now demand the brands they support to contribute and regenerate value rather than extract and exploit it,” she said. “They want brands to take a real and clear position, make it part of their business and be consistent. That’s what I’m intent on doing more of at COLLINS — strengthening, growing and scaling our clients’ businesses in a way that can make a real, un-ignorable impact.”
We are proud to have Taamrat Amaize join us to do just that.