Steve Jobs had invited Brian Collins to his home for dinner. That night, he told Brian that Apple existed for just one reason:
“The world needs Apple. We need to make things that are insanely great.”
Over the last 12 years, however, groupthink in Silicon Valley and beyond has replaced big, outsized ambitions with three words:
Minimum Viable Product.
Not insanely great. Not even great. Just enough to make it through.
Now, we understand the need for fast prototyping and testing. Got that.
But how do we regain the energy embodied by “insanely great”?
How do we fuel that aim everyday?
At COLLINS, we work to make room for embracing the unexpected, mistakes and the absolutely unintentional.
And we never leave serendipity to chance.