From the very start, COLLINS has sought to nurture and advance our people and their careers.

In looking to our next chapter, we have been seeking a true talent leader to help accelerate that ambition.

Lauren Ranke - the legendary Director of Talent at Wieden + Kennedy - has been our benchmark for quite some time. Over the span of 14 years, Lauren has played an integral role in building and developing one of the world’s most celebrated creative cultures.

Hoping to model who our VP of People should emulate, Co-Founder Brian Collins pointed to Lauren as just the kind of leader we wanted to find.

Co-Founder Leland Maschmeyer just pointed to Lauren.

So we called Lauren.

And we could not have been more honored when she said “yes.”

We are beyond thrilled to have Lauren join COLLINS to help us all build what’s next for each other, for our company, for our clients and for the future of design.

Welcome, Lauren.

The way we see it, we’re just getting started.

COLLINS Associate Designer Jaeyou Chung counts among our newest colleagues. For that, we count ourselves beyond lucky.

In this interview with the editorial staff at It’s Nice That, Jaeyou walks through his inventive approach to the X Museum—a project that was one of the reasons we were hoping to have him join us.

He also just won top honors for the Young Ones portfolio review and two Type Directors Club awards for typographic excellence. Auspicious beginnings, indeed.

So, welcome Jaeyou.

And go, Jaeyou.

See the full story here.

And his honors here.

We’re quite fond of the good people at Creative Boom.

They had a few questions about the work we got to make with our remarkable partners at CNET. COLLINS Design Director Jump Jirakaweekul and Creative Director Tom Elia had a few answers.

Happily, it was all written down.

Here.

We’re all made up of many things, but it’s hard to find one place on the internet that allows us to easily showcase all of them. It’s as if we toss our digital selves into a jumbled storage closet, where huge chunks of who we are—and what we do—get lost. Enter: Linktree. A tool that lets anyone untangle their web and become the personal tour guide of their digital universe.

We’re thrilled to have worked closely with our friends at Linktree to help craft their new brand strategy, tone of voice and design system–supporting their transformation from their “link-in-bio” beginnings to a revitalized, vibrant platform that champions self-expression and drives the discovery of all the extraordinary things happening just beyond the feed.

A full case study of our work together—and the many things that make up Linktree—is coming soon.

Creativepool has made a habit of interviewing some of our industry’s brightest newcomers.

It was only a matter of time before they grabbed COLLINS Motion Designer Darius Wang for a few questions. Together, they talk hard-won lessons, current sources of inspiration and tips for creative professionals new to the scene.

We just wish they’d asked more.

Well, one month certainly isn’t long enough to celebrate the contributions Asian Americans and Pacific Islanders have made across every facet of our culture and society.

There’s a lot of ground to cover.

As it comes to a close, we’re taking one more moment to salute all of the incredible gifts they’ve given our nation, our history and, of course, our industry.

We’re so grateful to count them as neighbors, leaders, clients and friends—as well as our remarkable colleagues.

The Manship Medallion was created by and named after Paul Manship–the artist who created Prometheus, Atlas and all of the iconic art deco sculptures at Rockefeller Center. It’s an incredible, rarely-given recognition awarded by the Art Directors Club to leaders in the creative community.
 
In celebration of ADC’s first century, a small group of industry voices who have played significant roles in the club’s history and evolution were honored with the Manship Medallion at this year’s awards ceremony. 
 
We’re honored that Brian Collins was among them.
 
It’s a seriously wonderful acknowledgement of the leader we’re (uh…usually) thrilled to work with every day.
 
Congratulations, Brian. And congratulations to all of the other honorees.

The sun’s out and so are we.

From the COLLINS Run Club - sounds to move with this spring 💐

Listen here.

When it comes to inviting people into our team, we look for cultural contribution over cultural fit. In her short time with us, COLLINS Associate Designer Nicole Cousins has already been contributing plenty.

With our friends at It’s Nice That, Nicole speaks to the curiosity that anchors her process and the wide-ranging sources of inspiration that shape her perspective–one we’ve been so grateful to have on board.

See the full story here.

On International Women’s Day, Creative Boom named their top creative women to follow in 2022. We couldn’t be happier to see our own Nicole Cousins, Sanuk Kim, and Megan Bowker included. Congratulations to them and the rest of the remarkable group.

You can find the full list here.

For nearly six decades, GDUSA has started each year by identifying a group of people who embody the spirit of the creative community. We’re lucky to get to watch COLLINS Design Director George Lavender at work every day. So we’re delighted, but not surprised, that Graphic Design USA included George in their 2022 list of people to watch.

Congratulations to the rest of the 2022 honorees.

OpenWeb’s mission is an ambitious one, “to save online conversations.” It’s Nice That and Megan Bowker, design director at COLLINS, sat down for a conversation about our approach to developing a welcoming, reassuring, and trustworthy brand for OpenWeb with that mission at the center.

Read on.

At COLLINS, we often remind ourselves of Mark Twain’s adage “History doesn’t repeat itself, but it often rhymes.” Each year, Creative Bloq looks ahead to understand what the next 12 months of design might hold. They enlisted COLLINS motion designer Eric Park to share what he thinks may be rhyming in 2022.

Read more here.

We’re closing out the year with the 10th edition of our COLLINS Sounds playlist. We’ve put together some of our favorite tunes from the last year. The playlist is also perfectly suitable for this coming winter, as well as for looking back (or looking forward) to the sunny days of spring and summer.

And, of course, happy holidays from all of us at COLLINS in San Francisco and New York City to you.

Since its founding, magazine GDUSA has argued that graphic design is a valuable tool for culture and causes as well as commerce - and should be recognized and rewarded as such. Never has this proposition been more true than today. Watch out for our colleagues Jing Qi Fan and Nicole Cousins, who have been honored by GDUSA as important voices to watch in 2022.

Every legend has a beginning.

The possibilities of evocative design are always amplified with a great story. So we are beyond honored to have worked with the great people at Riot Games in helping build the brand and identity for Arcane. We can’t wait to share our full case study with you – but for now, enter the world of Arcane and discover the adventures and characters of Piltover and Zaun. The story begins on Netflix tomorrow, November 6th.

The American flag is our most potent piece of national iconography, but its design shifted frequently until the early 1900s. What if it were redesigned today? What might artists and designers explore? The New York Times invited us to do just that. Although we remain champions of the original stars and stripes, we explored a uniquely American story to tell: E Pluribus Unum.

COLLINS welcomes Nicole Cousins, our former high school intern, now RISD graduate, to the company as Associate Designer.

George Lavender, design director here at COLLINS, speaks with Transform Magazine about how powerful storytelling can help brands stand out, build new futures and gain the relevance they seek.

As we approached evolving the Clubhouse brand, we didn’t want to just design another big ‘C’, we wanted to expand on what they’ve been great at since the beginning: Designing experiences with the belief that people are at the center of every moment.

Stay tuned for a full case study showcasing all of the work we did in partnership with our friends from Clubhouse.

Photographer: John Canon