We work to make your future so irresistible it becomes inevitable.
A transformation should create new futures, not only optimize the present.
That’s why we love it when companies on the cusp of change call us.
Combining creativity with commercial logic, we build and launch chain reactions that help our clients:
- Unlock new business value
- Turn niches into a “next big thing”
- Flip legacy brands into trailblazers
- Ignite and unite company cultures
After 15 years, we are still inventing new ways to prove that imagination at scale drives transformation at scale.
We offer nine programs tailored to each type of transformation.
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Reposition
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Pivot
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Brand Merger
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Scale up
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Creation
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Turnaround
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Expansion
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Refresh
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Brand Restructure
Our capabilities answer the five questions that drive every transformation.
How should we run our transformation?
Our Strategic Planning capabilities write your transformation playbook:
- Workstream Priorities
- Define KPIs, Measurement
- Internal Stakeholder Mapping
- Design your Transformation Maturity Model
- Build Strategic Argument for Change
- Build Plan for Change
What new value can we create?
Our Business Transformation capabilities unlock new economic value using these deliverables:
- Strategic Narrative
- Category Design
- Marketing Sizing Analysis
- Value Mapping
- Business Design
- Business Model Innovation
- Commercialization Strategy
- Innovation Financial Analysis
How does it impact our brand?
Our Brand Transformation capabilities build equities that become competitive advantages:
- Purpose Definition
- Values
- Portfolio Architecture
- Brand Strategy
- Naming
- Brand Identity & Systems
- Verbal Branding
- Messaging Architecture
- Audience Segmentation
- Brand-led Innovation Strategy
How do we get our company to embrace it?
Our Change Management capabilities embed change into your culture and operations:
- Vision Assets
- Employee Engagement Planning
- Brand Training
- Purpose Playbooks
- Process Design
- Implementation Planning
- Executive Internal Communications
- Transformation Leadership Coaching for Executives
- Brand Governance
- Creative Operations Process Design
How do we roll it out to the world?
Our Go to Market Design capabilities create touchpoints that drive consumer passion:
- Communications Design
- Packaging Design
- Retail Experience Design
- UI Kit Development
- On-Product Branding
- Website Design
- Digital Product Visual Design
- Corporate Workspace Design
We are COLLINS
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Nick Ace
Chief Creative Officer
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Stalyn Almanzar
VP, Strategy
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Taamrat Amaize
Chief Strategy Officer
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Alex Athanasiou
Senior Manager, Strategic Initiatives
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Rebeka Arce
Creative Director
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Claire Banks
Program Director
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Alex Blumfelder
VP, Program Management
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Jordan Bosse
Senior Program Manager
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Katie Branham
Accounting Assistant
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Vasavi Bubna
Associate Designer
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Yale Buchwald
Program Coordinator
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Mariah Bush
Senior Strategy Director
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Tim Cairns
VP, Creative Director
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Madeleine Carrucan
Senior Copywriter
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John Choi
Senior Motion Designer
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Jaeyou Chung
Designer
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Brian Collins
Co-Founder, Designer
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Nicole Cousins
Designer
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Olivia Crandall
Associate Creative Director, Copywriter
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Tom Elia
Executive Creative Director, Story
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Sam Eliot
Engagement Director
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Jing Qi Fan
Senior Designer
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Nicholas Fearnley
Design Director
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Daniel Ferro
Senior Designer
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Klaudia Gladysz
Senior Director of People Ops
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Joseph Han
Executive Creative Director
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Drea Isasi
Senior Program Manager
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Rik Ito
Chief Financial Officer
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Mimi Jiao
Designer
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Jonathan Katav
Design Director
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Steffi Katz
Business Strategist, Associate
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Sanuk Kim
Design Director
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Arielle Kroloff
Strategist
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Victoria Lewis
Senior Director of Finance
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Antonia Lazar
Program Director
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Morgan Light
Design Director
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Kristine Lim
Senior Designer
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Mason Lin
Designer
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Eron Lutterman
Chief of Staff
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Cas Malo
Executive Strategy Director
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Tomas Markevicius
Creative Director, Motion Design
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Leland Maschmeyer
Co-Founder, Chief Executive Officer
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Oilang Maui
Program Manager
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Owen Oh
Associate Designer
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Lorena Ortiz
Designer
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Eric Park
Senior Motion Designer
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Sharon Park
Senior Designer
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Minh Pham
Associate Designer
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Lauren Ranke
VP, People
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Rohan Rege
Designer
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Zuzanna Rogatty
Design Director
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Rebecca Smith
Financial Analyst
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Emily Sneddon
Design Director
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Allison Solomson
Senior Strategy Director
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Dilayla Solorzano
Office Assistant
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David Terry
Executive Strategy Director
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Jodi Terwilliger
Digital Executive Creative Director
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Kim Unger
Operations Manager
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Katya Watkins
Director, Resourcing
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Taylor Zahrt
Program Manager
Let’s build new futures together.