We work to make your future so irresistible it becomes inevitable.

A transformation should create new futures, not only optimize the present.

That’s why we love it when companies on the cusp of change call us.

Combining creativity with commercial logic, we build and launch chain reactions that help our clients:

• Unlock new business value
• Turn niches into a “next big thing”
• Flip legacy brands into trailblazers
• Ignite and unite company cultures

After 15 years, we are still inventing new ways to prove that imagination at scale drives transformation at scale.

We offer nine programs tailored to each type of transformation.

• 

  Reposition

• 

  Pivot

• 

  Brand Merger

• 

  Scale up

• 

  Creation

• 

  Turnaround

• 

  Expansion

• 

  Refresh

• 

  Brand Restructure

Reposition

changes your company’s category, offering or brand equities due to anticipated market shifts or reaching a new stage of maturity

Pivot

evolves aspects of your core offering to allow you to capture large capital pools in differentiated, defensible and durable ways

Brand Merger

creates powerful new equities, advantages and architectures when blending two or more brands into one

Scale up

leads your start-up or business division through its shift to long-term sustainable growth and the necessary evolutions to brand systems, infrastructure and governance

Creation

develops a new brand, business or unit for your company to take advantage of a strategically valuable market

Turnaround

re-imagines an underperforming company or business unit, increasing competitiveness, investment impact and valuation

Expansion

helps your company rapidly grow into new categories, markets, audiences, offerings or geographies to grow revenue, add equities and better capitalize on your existing ones

Refresh

updates key elements of your company’s brand to increase its relevance, differentiation and competitiveness, while protecting critical equities

Brand Restructure

redefines the relationships between your company's various brands to clarify their positioning, shape innovation and define acquisition strategies

Our capabilities answer the five questions that drive every transformation.

How should we run our transformation?

Our Strategic Planning capabilities write your transformation playbook:

1. Workstream Priorities
2. Define KPIs, Measurement
3. Internal Stakeholder Mapping
4. Design your Transformation Maturity Model
5. Build Strategic Argument for Change
6. Build Plan for Change

What new value can we create?

Our Business Transformation capabilities unlock new economic value using these deliverables:

1. Strategic Narrative
2. Category Design
3. Marketing Sizing Analysis
4. Value Mapping
5. Business Design
6. Business Model Innovation
7. Commercialization Strategy
8. Innovation Financial Analysis

How does it impact our brand?

Our Brand Transformation capabilities build equities that become competitive advantages:

1. Purpose Definition
2. Values
3. Portfolio Architecture
4. Brand Strategy
5. Naming
6. Brand Identity & Systems
7. Verbal Branding
8. Messaging Architecture
9. Audience Segmentation
10. Brand-led Innovation Strategy

How do we get our company to embrace it?

Our Change Management capabilities embed change into your culture and operations:

1. Vision Assets
2. Employee Engagement Planning
3. Brand Training
4. Purpose Playbooks
5. Process Design
6. Implementation Planning
7. Executive Internal Communications
8. Transformation Leadership Coaching for Executives
9. Brand Governance
10. Creative Operations Process Design

How do we roll it out to the world?

Our Go to Market Design capabilities create touchpoints that drive consumer passion:

1. Communications Design
2. Packaging Design
3. Retail Experience Design
4. UI Kit Development
5. On-Product Branding
6. Website Design
7. Digital Product Visual Design
8. Corporate Workspace Design

COLLINS enabled us to envision and scale into a new future, along with the design, strategy and voice to move into it.

Nathaniel Ru

Co-Founder
Chief Brand Officer

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We are COLLINS

• Nick Ace

  Chief Creative Officer

• Stalyn Almanzar

  VP, Strategy

• Taamrat Amaize

  Chief Strategy Officer

• Alex Athanasiou

  Senior Manager, Strategic Initiatives

• Rebeka Arce

  Creative Director

• Claire Banks

  Program Director

• Alex Blumfelder

  VP, Program Management

• Jordan Bosse

  Senior Program Manager

• Katie Branham

  Accounting Assistant

• Vasavi Bubna

  Associate Designer

• Yale Buchwald

  Program Coordinator

• Mariah Bush

  Senior Strategy Director

• Tim Cairns

  VP, Creative Director

• Madeleine Carrucan

  Senior Copywriter

• John Choi

  Senior Motion Designer

• Jaeyou Chung

  Designer

• Brian Collins

  Co-Founder, Designer

• Nicole Cousins

  Designer

• Olivia Crandall

  Associate Creative Director, Copywriter

• Tom Elia

  Executive Creative Director, Story

• Sam Eliot

  Engagement Director

• Jing Qi Fan

  Senior Designer

• Nicholas Fearnley

  Design Director

• Daniel Ferro

  Senior Designer

• Klaudia Gladysz

  Senior Director of People Ops

• Joseph Han

  Executive Creative Director

• Drea Isasi

  Senior Program Manager

• Rik Ito

  Chief Financial Officer

• Mimi Jiao

  Designer

• Jonathan Katav

  Design Director

• Steffi Katz

  Business Strategist, Associate

• Sanuk Kim

  Design Director

• Arielle Kroloff

  Strategist

• Victoria Lewis

  Senior Director of Finance

• Antonia Lazar

  Program Director

• Morgan Light

  Design Director

• Kristine Lim

  Senior Designer

• Mason Lin

  Designer

• Eron Lutterman

  Chief of Staff

• Cas Malo

  Executive Strategy Director

• Tomas Markevicius

  Creative Director, Motion Design

• Leland Maschmeyer

  Co-Founder, Chief Executive Officer

• Oilang Maui

  Program Manager

• Owen Oh

  Associate Designer

• Lorena Ortiz

  Designer

• Eric Park

  Senior Motion Designer

• Sharon Park

  Senior Designer

• Minh Pham

  Associate Designer

• Lauren Ranke

  VP, People

• Rohan Rege

  Designer

• Zuzanna Rogatty

  Design Director

• Rebecca Smith

  Financial Analyst

• Emily Sneddon

  Design Director

• Allison Solomson

  Senior Strategy Director

• Dilayla Solorzano

  Office Assistant

• David Terry

  Executive Strategy Director

• Jodi Terwilliger

  Digital Executive Creative Director

• Kim Unger

  Operations Manager

• Katya Watkins

  Director, Resourcing

• Taylor Zahrt

  Program Manager

Let’s build new futures together.