We work to make your future so irresistible it becomes inevitable.

A transformation should create new futures, not only optimize the present.

That’s why we love it when companies on the cusp of change call us.

Combining creativity with commercial logic, we build and launch chain reactions that help our clients:

  • Unlock new business value
  • Turn niches into a “next big thing”
  • Flip legacy brands into trailblazers
  • Ignite and unite company cultures

After 15 years, we are still inventing new ways to prove that imagination at scale drives transformation at scale.

We offer nine programs tailored to each type of transformation.

  • Reposition

    Reposition

  • Pivot

    Pivot

  • Brand Merger

    Brand Merger

  • Scale up

    Scale up

  • Creation

    Creation

  • Turnaround

    Turnaround

  • Expansion

    Expansion

  • Refresh

    Refresh

  • Brand Restructure

    Brand Restructure

Our capabilities answer the five questions that drive every transformation.

How should we run our transformation?

Our Strategic Planning capabilities write your transformation playbook:

  1. Workstream Priorities
  2. Define KPIs, Measurement
  3. Internal Stakeholder Mapping
  4. Design your Transformation Maturity Model
  5. Build Strategic Argument for Change
  6. Build Plan for Change
What new value can we create?

Our Business Transformation capabilities unlock new economic value using these deliverables:

  1. Strategic Narrative
  2. Category Design
  3. Marketing Sizing Analysis
  4. Value Mapping
  5. Business Design
  6. Business Model Innovation
  7. Commercialization Strategy
  8. Innovation Financial Analysis
How does it impact our brand?

Our Brand Transformation capabilities build equities that become competitive advantages:

  1. Purpose Definition
  2. Values
  3. Portfolio Architecture
  4. Brand Strategy
  5. Naming
  6. Brand Identity & Systems
  7. Verbal Branding
  8. Messaging Architecture
  9. Audience Segmentation
  10. Brand-led Innovation Strategy
How do we get our company to embrace it?

Our Change Management capabilities embed change into your culture and operations:

  1. Vision Assets
  2. Employee Engagement Planning
  3. Brand Training
  4. Purpose Playbooks
  5. Process Design
  6. Implementation Planning
  7. Executive Internal Communications
  8. Transformation Leadership Coaching for Executives
  9. Brand Governance
  10. Creative Operations Process Design
How do we roll it out to the world?

Our Go to Market Design capabilities create touchpoints that drive consumer passion:

  1. Communications Design
  2. Packaging Design
  3. Retail Experience Design
  4. UI Kit Development
  5. On-Product Branding
  6. Website Design
  7. Digital Product Visual Design
  8. Corporate Workspace Design
COLLINS enabled us to envision and scale into a new future, along with the design, strategy and voice to move into it.

Nathaniel Ru

Co-Founder
Chief Brand Officer

We are COLLINS

  • Nick Ace

    Chief Creative Officer
  • Stalyn Almanzar

    VP, Strategy
  • Taamrat Amaize

    Chief Strategy Officer
  • Alex Athanasiou

    Senior Manager, Strategic Initiatives
  • Rebeka Arce

    Creative Director
  • Claire Banks

    Program Director
  • Alex Blumfelder

    VP, Program Management
  • Jordan Bosse

    Senior Program Manager
  • Katie Branham

    Accounting Assistant
  • Vasavi Bubna

    Associate Designer
  • Yale Buchwald

    Program Coordinator
  • Mariah Bush

    Senior Strategy Director
  • Tim Cairns

    VP, Creative Director
  • Madeleine Carrucan

    Senior Copywriter
  • John Choi

    Senior Motion Designer
  • Jaeyou Chung

    Designer
  • Brian Collins

    Co-Founder, Designer
  • Nicole Cousins

    Designer
  • Olivia Crandall

    Associate Creative Director, Copywriter
  • Tom Elia

    Executive Creative Director, Story
  • Sam Eliot

    Engagement Director
  • Jing Qi Fan

    Senior Designer
  • Nicholas Fearnley

    Design Director
  • Daniel Ferro

    Senior Designer
  • Klaudia Gladysz

    Senior Director of People Ops
  • Joseph Han

    Executive Creative Director
  • Drea Isasi

    Senior Program Manager
  • Rik Ito

    Chief Financial Officer
  • Mimi Jiao

    Designer
  • Jonathan Katav

    Design Director
  • Steffi Katz

    Business Strategist, Associate
  • Sanuk Kim

    Design Director
  • Arielle Kroloff

    Strategist
  • Victoria Lewis

    Senior Director of Finance
  • Antonia Lazar

    Program Director
  • Morgan Light

    Design Director
  • Kristine Lim

    Senior Designer
  • Mason Lin

    Designer
  • Eron Lutterman

    Chief of Staff
  • Cas Malo

    Executive Strategy Director
  • Tomas Markevicius

    Creative Director, Motion Design
  • Leland Maschmeyer

    Co-Founder, Chief Executive Officer
  • Oilang Maui

    Program Manager
  • Owen Oh

    Associate Designer
  • Lorena Ortiz

    Designer
  • Eric Park

    Senior Motion Designer
  • Sharon Park

    Senior Designer
  • Minh Pham

    Associate Designer
  • Lauren Ranke

    VP, People
  • Rohan Rege

    Designer
  • Zuzanna Rogatty

    Design Director
  • Rebecca Smith

    Financial Analyst
  • Emily Sneddon

    Design Director
  • Allison Solomson

    Senior Strategy Director
  • Dilayla Solorzano

    Office Assistant
  • David Terry

    Executive Strategy Director
  • Jodi Terwilliger

    Digital Executive Creative Director
  • Kim Unger

    Operations Manager
  • Katya Watkins

    Director, Resourcing
  • Taylor Zahrt

    Program Manager

Let’s build new futures together.