Nicole Cousins on Curiosity, Perspective and What Ifs

When it comes to inviting people into our team, we look for cultural contribution over cultural fit. In her short time with us, COLLINS Associate Designer Nicole Cousins has already been contributing plenty.

With our friends at It’s Nice That, Nicole speaks to the curiosity that anchors her process and the wide-ranging sources of inspiration that shape her perspective–one we’ve been so grateful to have on board.

See the full story here.

GDUSA's 2022 People to Watch

For nearly six decades, GDUSA has started each year by identifying a group of people who embody the spirit of the creative community. We’re lucky to get to watch COLLINS Design Director George Lavender at work every day. So we’re delighted, but not surprised, that Graphic Design USA included George in their 2022 list of people to watch.

Congratulations to the rest of the 2022 honorees.

It's Nice That and Megan Bowker talk OpenWeb

OpenWeb’s mission is an ambitious one, “to save online conversations.” It’s Nice That and Megan Bowker, design director at COLLINS, sat down for a conversation about our approach to developing a welcoming, reassuring, and trustworthy brand for OpenWeb with that mission at the center.

Read on.

Looking Ahead — Eric Park on Creative Bloq

At COLLINS, we often remind ourselves of Mark Twain’s adage “History doesn’t repeat itself, but it often rhymes.” Each year, Creative Bloq looks ahead to understand what the next 12 months of design might hold. They enlisted COLLINS motion designer Eric Park to share what he thinks may be rhyming in 2022.

Read more here.

Type Champions Award 2019

The futures that our friends at Mailchimp, Dropbox, and Ogilvy have grown into has kept us in awe—especially when design has been at the center of reimagining their new futures. We’re so honored to have worked with these great teams.

Cheers to our friends and the other honorees for winning the inaugural Type Champions Award by Monotype, which recognizes and celebrates brands from around the world that are committed to excellence in design and typography.

Read on.

Karin Soukup named as Managing Partner of COLLINS SF

As noted by The Drum, Karin Soukup is stepping into a leadership role in our San Francisco office. We’re looking forward to continued excellence from our team in the city by the bay.

Myth Buster Geeks Out on Henson

Adam Savage of TV’s Myth Busters visits the Jim Henson Exhibition we designed in partnership with The Museum of The Moving Image. And he loves it. We learned Adam’s father worked on Sesame Street as a Muppeteer. And Adam even appeared in several episodes of the legendary TV show.

It's about contribution

We’re proud that COLLINS is a majority-female company, and grateful for this perspective from our managing director Claire Morris on women and CES.

Great Company!

COLLINS was just listed beside Spotify, Tesla, Disney, Apple, Google, Instagram, Patagonia, Ideo, R/GA, Netflix, HBO, Nike, Facebook and Pixar as one of the “Top 50 Companies Creatives Would Kill to Work For” list put together by Working Not Working.

And, for the record, no one has to kill anyone to work here. But being a little mad does, you know… help.

Fast Company: Everyone loves Jim Henson but Few Understand the Scope of his Creative Genius

“This one will have you coming back for more. That’s all by design.” Check out the Fast Company feature on our Jim Henson Exhibition at the Museum of Moving Image.

COLLINS designs the permanent exhibition for Jim Henson

Today our permanent Jim Henson Exhibition opens at the Museum of Moving Image. Our team has worked to bring this vision to life for the last 3 years in collaboration with our amazing friends at the Museum. Check out the Exhibition announcement in the New York Times — and don’t wait to get your tickets here!

Nourish Snacks x Adweek

Read more about our work with Joy Bauer, and the Nourish Snacks team, in Adweek today.

Forbes: 2017 'Next-Big-Thing' List

We’re honored to be recognized by Forbes as one of the companies transforming the future of brand building.

In our work we create better experiences throughout a customer’s journey. We focus on keeping ahead of advancements in technology, consumption models, and cultural shifts. So we were delighted to be called a company “poised to reshape Madison Avenue.”

We can live with that.

The Brand Identity

We were interviewed last week by design blog The Brand Identity. Read the full interview here.

Archer Farms x The Dieline

Our Archer Farms work was recently featured as The Dieline’s packaging of the month. See it here.

Instagram x Refinery29

With its recent move to new office space in Menlo Park, Instagram looked to us to craft an experience worthy of the photo-sharing platform. An airy aesthetic with vibrant accents — the entryway for guests to enjoy and relax in is mostly white and minimalistic, featuring a rotation of community-sourced images on its towering walls. More here

Inc Magazine

Inc. magazine includes COLLINS in their list of the fastest growing companies in America. Read more about it here.

Steve Reinmuth joins Collins

Steve has joined our San Francisco office as Creative Director, responsible for setting the creative vision with our clients to bring their brand experiences to life. Prior to joining Collins, Reinmuth was Design Director at Wolff Olins and Art Director at Nike where he led the relaunch of the internationally celebrated Jordan brand. Read more here.

Amber Guild named AdAge Woman to Watch

We’re beyond happy to announce that Collins president Amber Guild has joined an exclusive league of leaders as she has just been recognized as one of the 2016 “Women to Watch” by Advertising Age. Read more about Amber’s impact on both the Collins business and culture here.

Lee Maschmeyer: Why Design Trumps Advertising

COLLINS partner Lee Maschmeyer talks about why clients should come to design firms first, how desired-state ideas solve the problems that matter most and give clients something to turn into a story.Read the full article here.

Freewheel x BP&O

Lovely write up about our Freewheel work on BP&O today. Check out the full story here.

Brian Collins x NTMY

Brian Collins talks to Tobias van Schneider about a number of topics including fame vs. mastery in Episode 10 of NTMY. Listen to the full episode here.

Lee Maschmeyer: 5 keys to creating a superior customer experience

COLLINS Partner Lee Maschmeyer talks about 5 sensible places to start when designing a customer experience. Read the full article here.

Teemu Suviala Joins COLLINS as Executive Creative Director

Welcome, Teemu! Prior to joining Collins, Teemu served as Creative Director at Wolff Olins. Before Wolff Olins, Teemu was a Founding Partner of the Helsinki and New York-based full-service agency, Kokoro & Moi, working across the strategy, brand identity, and design sectors. To read the full announcement, click here.

Design Week's "Designs that Defined 2015"

We’re excited to announce that our Spotify work was featured in Design Week’s list of “Designs that Defined 2015.” Have a look at the full article here.

Fast Company: The Best (and Worst) Branding of 2015

We are honored to have our work selected as Fast Company’s Best Branding of 2015. To see the seven programs from around the world that made the cut, click here.

BP&O Best of 2015

Richard Baird placed our redesign of Target’s Room Essentials among the five best projects of 2015 on BP&O. Very honored to be included on the list.

Design Week Best of 2015

Design Week just named our work with Spotify as one the most influential identity and design projects of the year. See the full review here.

Amber Guild x Huffington Post

Collins President Amber Guild chats with Laura Dunn of the Huffington Post about leadership, challenges, mentorship and what we hope to accomplish in the next year here at Collins. Read the full article here.

Leland Maschmeyer x NPR

Leland discusses with NPR the emergence of the hot holiday gift this year and how it’s fires have been linked to new manufacturing processes in China. Read the full article here.

Amber Guild's Response to Brad Jakeman of PepsiCo

In response to PepsiCo executive Brad Jakeman’s spirited presentation at the Masters of Marketing conference in October, Amber writes “Amen, Mr. Jakeman” in an op-ed featured in ​Monday’s issue of Ad Age​. Amber​ ​writes about ​the beginnings of her career in advertising, and witnessing the best and worst of the industry over the course of her 17 year career. She joined Collins in the fall of 2014 after an energizing conversation with Collins founders Brian Collins and Leland Maschmeyer who were trying to answer the same question she was: “Why should​ ​an industry tasked with building​ ​brands have a talent base that​ ​in no way reflects the diversity of​ ​the world we live in?​”​ Hear, hear, Amber. Read the op-ed here.

Amber Guild x NYT Corner Office's Adam Bryant

Amber Guild was featured in Sunday’s issue of the New York Times​. ​Corner Office, a collection of columns by Adam Bryant, is featured in the Business Day section of the Times and highlights conversations with top executives about leadership and management. In her conversation with Adam Bryant, Amber reflects on her childhood and how ​her experiences helped hone her skills to be the ​remarkably ​dynamic​, honest and direct business leader she is today.​​
Read the interview here.

COLLINS San Francisco

COLLINS is excited to announce the opening of our San Francisco office. COLLINS San Francisco, led by creative director Matt Luckhurst, has already begun developing projects with West Coast clients including Facebook, Airbnb and Shyp. Founder & CCO Brian Collins is especially excited: “We’re honored to become a part of this remarkable creative community.”Read the full press release here.

CA Webpick

We’re honored to be featured as Communication Arts webpick of the day. You can check it out here.

Matt Luckhurst x Bloomberg

Bloomberg Business interviewed COLLINS Creative Director Matt Luckhurst on the best and worst typefaces for your resume. Emojis for the win. Read the full article here.

COLLINS President Amber Guild

Amber is our newest strong female lead, a digital veteran, mom and executive who leads with empathy, a quality much needed in today’s ever changing business world. She will help Collins change its culture of work so all can thrive.


Happy to have 6 pieces of work in this years Graphis Poster Annual.

Collins Wins Effie

The TDC, a 65-year-old organization that promotes typographic excellence, tasked us with inspiring designers to enter its 60th International Typography Competition. Collins created the “New Generation” campaign, the centerpiece of which was a 7-minute film exploring how type lives and breathes the time and culture it is created in. Entry submissions for TDC’s 60th Annual Competition jumped 11%, and Collins won a much coveted 2015 Effie Award for Arts & Culture.

Fast Company: Here is An Open Office Any Employee Would Love

Envisioning a space where a tight-knit creative group can come together architecturally to share ideas wasn’t easy, but Collins and Thiel Architecture made it happen. Highlights: A library filled with hundreds of art and design books and a spectacular view of the Empire State Building.

Spotify at SXSW

Spotify blends its roots in tech with its connection to music culture in a new visual language that will span its website, application, social media, events, advertising and marketing collateral.

Forbes Magazine: "The future of music videos."

As Hollywood begins to consider how to harness virtual and augmented reality, the music industry is working out how to make moving images more interactive - and social.

Fast Company: Spotify Unveils a Bold New Brand Identity

FastCo.Design’s coverage of the re-imagined Spotify identity created by Collins and launched at SXSW 2015. The goal of the new identity was to create an evolving visual idea that would signal to the brand’s core audience of that Spotify is as rich and lively as music culture itself.

AdAge: Creativity Editor’s Pick of the Day

COLLINS created and produced the interactive experience that allows fans to both control Azealia Banks’ movements and appear with her in an interactive version of her latest video for the track ‘Wallace’.

Can Typography Become Conscious?

Leland Maschmeyer discusses how he and his team at Collins fed open source data into bespoke generative algorithms to create typographic forms. Data about Twitter activity, the weather, traffic congestion, geography and time of day all affected the expressions.

Control Azealia Banks in Interactive 'Wallace' Video

Rolling Stone says Azealia Banks’ latest single has gotten a video as inventive as her album Broke With Expensive Taste. Collins created and produced the online experience that has fans raving.

Leland Maschmeyer x The Dieline

Read the Dieline’s interview with Leland Maschmeyer, COLLINS founding partner and ECD, here.