
Creating for Tomorrow
“Great designers don’t invent the future. Instead, they sense where the world is going, what it needs, and install that future for the rest of us.”
In Adobe’s Blog, CCO & Founder Brian Collins and Chobani CCO Leland Maschmeyer highlight the key elements to a successful rebrand and encourage today’s designers to use stories, symbols, and systems as a starting for point for creating a future that inspires them.