This is sad. Tough. All of it.

We’re thankful we’re busy at our company supporting our clients while also finding ways to help address this crisis.

But if there’s any creativity to be celebrated right now, it’s being done by people thinking of ways to save lives and finding a way to stop this.

Medical professionals figuring out how to treat patients and improvise supplies for themselves and others under conditions they’ve never seen before.

Scientists working round the clock in labs to discover silver bullets in the forms of better medicines and vaccines.

Countless people and companies using whatever they have to make masks, face guards, anything of use to share with others who need it.

And anyone who’s able to close their eyes and imagine how good it will feel when this is over.

These are all acts of real creativity that will get us to the other side of this.

Until then, if you’re looking for ways to contribute, we’re helping our friends at The Good+ Foundation get money and supplies to families in need. They’ve been assisting underprivileged families since 2002, but they can use everyone’s assistance right now.

You can help them here.

COLLINS Sounds Vol. 8 — WFH Quarantunes

Happy Fri… — checks the date — yes, Happy Friday!

We could all use a little boost in spirit.

The first half of the playlist is for lounging around, working from home, and looking out the window longingly. The second half is for dancing in your room tonight (sorry neighbor!).

COLLINS Ideas: The Inside Story of NASA's Design System

We invited 86 year-old (and busy as ever) designer Richard Danne to speak with us about his celebrated 1975 design program for NASA—and its surprising, triumphant return. We asked him if he would discuss his career and his thoughts about the future. He agreed.

Thank you to everyone who joined us.

And thank you, Richard, for being such a wonderful guest.

Print Magazine covered it.

And The New York Times’ NASA design story is here.

The Brand Identity Interviews Megan Bowker

From graduate to design leader.

Megan Bowker spoke to The Brand Identity about her experience growing as a designer at COLLINS, developing her point-of-view, and how creative decisions ladder up to great outcomes.

New beginnings are timely and timeless

The San Francisco Symphony — the 108-year cultural icon with international acclaim — has a deep legacy as a boundary-pushing Bay Area creative institution committed to advancing the reach and relevance of the orchestral arts by questioning the status quo.

We were invited to build a new brand and identity system that honors the Symphony’s heritage while growing the direction of their art form and organization. We collaborated with their musicians, audiences, staff, executive leadership, and board members to define a shared vision for the brand, one which would become the foundation for creative and design experimentation.

To signal this new direction, we’re thrilled to share the first part of the Symphony’s new identity.

Leveraging new creative technologies, the new identity will use a custom variable font to bring the essence of sound and music to life. The identity juxtaposes the traditional with the contemporary — introducing new, dynamic, behavior for classical letterforms. Our hope is to create a memorable visual expression as rich in emotional range as the music of the Symphony itself.

The logo is just the beginning. With the full launch crescendoing in the Fall of 2020, audiences can expect more glimpses of the road ahead. Keep your eyes – and ears — open throughout the year.


COLLINS San Francisco
Typography: Dinamo
San Francisco Symphony

Upcoming Talks in 2020

We’re grateful to be invited to creative conferences around the world to talk about our process and projects.

Below is a list of events that we will be presenting at. We hope to see you there!

Better by Design CEO Summit, New Zealand
March 6 - 12, 2020

Kellogg School of Business, Chicago
May 10 - 11, 2020

D&AD, London
May 19 - 21, 2020

Design Thinkers, Vancouver
May 26 - 27, 2020

Birmingham Design Festival, London
June 4 - 7, 2020

Webit Conference, Spain
June 17 - 20, 2020

June 20 - 25, 2020

WNW 2020

We’re honored to be included in Working Not Working’s annual list, “Top 50 Companies Creative Want to Work For in 2020” for the third year in a row.

Recognition like this is a timely reminder to keep pushing ourselves; to take good care of our clients; and above all, to love the process and the people that make up this work.

And congratulations to the other nominees for championing creativity, pushing the world forward towards better tomorrows.

Type Champions Award 2019

The futures that our friends at Mailchimp, Dropbox, and Ogilvy have grown into has kept us in awe—especially when design has been at the center of reimagining their new futures. We’re so honored to have worked with these great teams.

Cheers to our friends and the other honorees for winning the inaugural Type Champions Award by Monotype, which recognizes and celebrates brands from around the world that are committed to excellence in design and typography.

Read on.