sweetgreen Featured on Its Nice That

Sanuk Kim, Senior Designer, and Alex Wallace, Business Leader, discuss the work they led with the rest of our team and our clients on the re-imagination of the extraordinary, delicious and way-better-for-you-than-old-school-fast-food, sweetgreen.

We’re honored to work with sweetgreen’s leaders on a better future - along with our colleague, friend, and COLLINS alumnus (and now sweetgreen creative leader) the awesome Mr. Thomas Wilder.

The Brand Identity Interviews Jingqi Fan

She moves from China. Graduates with honors from Washington University.
Interns at Apple. Wins grants to launch her senior thesis project on climate change. Launches her senior thesis project on climate change into the real world. It becomes a smash. Works with the great people at Square. Launches the new Nikolas Type site.

And then she joins us. Yes!

Welcome, Jingqi Fan.

3x Ad Age Design Agency of the Year

We’re honored.

Ad Age named us Design Agency of the (Craziest) Year (We’ve Ever Had).
And, incredibly, for the third straight year.

We’re grateful to each one of our clients. And so happy for all
of our colleagues and partners.

Congratulations to all of the 2021 awardees.

And thank you, Ad Age.

The One Show 2021

For over 40 years now, the One Show Gold Pencil has been regarded as one of the top prizes in the creative industry.

The One Club, importantly, is also a not-for-profit organization. It celebrates and serves the global advertising and design communities with uncommon care and commitment.

So it is an honor to learn that our work with Robinhood, Crane Paper/Mohawk, The M.AD School of Ideas (Miami Ad School), and The San Francisco Symphony have been included by the judges to be in the 2021 show.

Thank you to the judges this year. But once again, thank you to our intrepid crew at COLLINS in San Francisco and New York City, as well as to each one of our amazing clients who are as creatively daring as they are encouraging.

May our design work endure for them as long as it has for this awesome client twenty years ago.

ADC 100th Anniversary Awards. Gold Cubes for M. AD School of Ideas and the SF Symphony

Two Gold Cubes from the ADC for our work launching the M. AD School of Ideas - formerly the Miami Ad School — and the SF Symphony.

To win one cube from the ADC in any year is a career-making milestone. In 2021, after the insane, tough one everyone in our industry has gone through, this is a gift.

Congratulations to our friends at M. AD, including the unstoppable Hank Richardson and the kickass Pippa Seichrist. Bravo to the SF Symphony and our friends at Dinamo.

Taamrat Amaize joins us as Head of Strategy

Taamy’s approach to brand building shatters conventional standards. She is already challenging our clients to consider broader and more diverse perspectives in their trajectories.

She believes that brand is a key driver to scale a business. She also believes brands must do more to be both responsive to and responsible for the communities they serve.

“People now demand the brands they support to contribute and regenerate value rather than extract and exploit it,” she said. “They want brands to take a real and clear position, make it part of their business and be consistent. That’s what I’m intent on doing more of at COLLINS — strengthening, growing and scaling our clients’ businesses in a way that can make a real, un-ignorable impact.”

We are proud to have Taamrat Amaize join us to do just that.

Welcome, Taamy.

Embracing 18th century heritage while accelerating relevance in the 21st

Few brands have as rich and lengthy a history as Crane. The first American dollars were printed on Crane paper, and the duel between Aaron Burr and Alexander Hamilton began as a note written on Crane stationery.

To say it is a privilege to have worked with our clients at Crane on the revitalization of their storied brand is an understatement.

It’s Nice That, the celebrated British design publication, reviewed our work with Crane and was generous in its praise. We are grateful for the acclaim. It is a testament to a client and company with a strong history and an equally ambitious future.

Read the review.

Young Guns 18 Finalist

Young Guns recognizes the vanguard of creative professionals 30 years of age and under.

Founded in 1996 by the ADC, the portfolio-based competition has grown to become one of the most coveted awards for emerging creative leaders around the globe. For many designers, art directors, illustrators, copywriters, photographers, filmmakers, animators and other creative people, being named a Young Guns winner is a sign of a remarkable career trajectory.

Zuzanna Rogatty joins honorees including Benjamin Crick, Christian Widlic and Leo Porto from our team who have also been honored by this recognition.

Go, Zuzanna, go.

Congratulations to all of the 2020 finalists.

How Twitch reimagined itself for a larger future

For over two years, we’ve had a remarkable relationship with the great people at Twitch.

What started as a strong strategic and creative partnership ended up with a wonderful, engaging result for the people and communities Twitch serves around the world.

Adobe invited us to talk about our work together and how we do what we do.

Kari Norder from Adobe interviews Byron Phillipson, global executive creative director from Twitch, and Brian, about our teams’ work together.

Read on.

Introducing our new editorial platform, Ideas

The world is fundamentally different from when this endeavor began. A labor of love that started a year ago. The purpose, though, remains the same.

To tell the untold stories within design. These days it seems like we spend so much time assessing the visual output, but so little time understanding the input. The thinking, process, and partnership behind the pictures.

We want to open that black box and share some ideas to help creative people learn how we use creativity and design to build new futures with our clients.

For the full experience, check out the desktop version.