COLLINS once again helped design the science and technology conference, PopTech2018.

The opening film and subsequent talk by Brian Collins from 2017 sparked a conversation this year around imagination and creative tension. And the film lives on as one of the most downloaded videos of the conference.

View the film here.

Redefining Urbanism

Monocle highlights our work for the East Cut neighborhood in San Francisco, uniting the Rincon Hill, Folsom, and Transbay areas that were once overlooked due to the 1869 Second Street Cut development project.

The new name and identity for the East Cut reflects the vibrant community’s past and future.

The Chimp Grows Up

Fast Company notes, “while other software giants are simplifying their branding, Mailchimp is keeping it quirky.”

Our creative identity prepares this joyful brand for a pioneering future while retaining its playful, unconventional disposition.

And of course we kept Freddie. He just got a haircut.

Adobe in Atlanta

Brian will be taking the stage this week with Chobani Chief Creative Officer Leland Maschmeyer in Atlanta as their first stop in Adobe’s Creative Leaders Program series. They’ll be discussing how design helps companies create new futures and sharing a framework for making that actionable.

vitaminwater Brand Book Honored

This week our work with vitaminwater on their brand book took home a win at the Design Week Awards in London.

Design = Experience

Adobe was curious about what we thought about design as the heart of customer experience. We were joined by leaders from IBM, R/GA and Chobani to talk about the future of CX at their awesome Digital Summit.