The Knot

The knot represents the framework for realizing a better, shared future through design. Our beliefs, desires, and abilities shape our will toward a common end. And these abstract forces are made tangible by harnessing symbols, systems, and stories as tools for communicating our ideas.

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a representation of a knot diagram
  • Symbol

    The universal icons and metaphors that embody our beliefs.

  • Story

    The narrative we use to bring in others.

  • Systems

    The tools and experiences we deliver to make our desires tangible.

  • Belief

    Why we desire to do it.

  • Means

    How we will achieve it.

  • Want

    What we desire to do.

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