Creative Review: Design and the Future of the Performing Arts
When the San Francisco Symphony invited us to work with them, they were already celebrated as a pioneering, global orchestra.
Their ambition was to expand that reputation, retain the devoted audiences who had come to love the Symphony and begin recruiting new audiences for the future.
Quickly, we realized the power of cultural institutions like SF Symphony lies just as much in their ability to pull stories, ideas and questions from the future into contemporary art forms as it does in their capacity to preserve the masterworks of the past.
To put it plainly: timeless art forms help us metabolize, understand and embrace the new.
So, together, we built a brand expression that offered up tradition as a fertile ground for innovation. And we anchored it with the Symphony’s dynamic typography–the idea of musicality visualized.
Creative Review checked in with the remarkable crew at NB Studio as well as with COLLINS about what might be next for the world’s performing arts institutions.