We could not have been more thrilled to work with the remarkable team at Freeform to re-engineer their purpose and brand. Now, Freeform is equipped to continue their mission—pushing new perspectives for the ever evolving young adults who make up their loyal audience.
Joe Ortiz, our partner and SVP, Marketing at Disney says it best:
“What we started thinking about is shape and looking at that curvature and the implied motion, and so everything feels like even when it’s static, it’s moving or it’s about to move. Always at its heart, there’s the ability to change and an openness to change.”