Spotify Experiential

Challenge

After we helped reinvent their brand globally, Spotify was eager to launch an innovative product called Moments. We partnered with them to extend their brand into environments and give the event the visual weight it deserved.

Solution

Because Spotify exists predominantly on screen, we created a branded environment that came to life through light. Our solution mixed projection technology, light, color, and space to give an old warehouse in Brooklyn a sense of dramatic internal architecture. The result was a branded experience that framed the presentation but never distracted from it.

Team

  • Leland Maschmeyer
  • Ben Crick
  • Brett Renfer
  • Clay Kippen
  • MAS Event Design
Up