Project Information

OFFF

CHALLENGE

Over 25 years, OFFF has become a global creative landmark—a festival where the world’s most innovative artists, designers, technologists and digital creators gather to explore the future of creativity. But as OFFF grew from a small, local event into an international phenomenon, it needed a new voice and identity that could signal this evolution—one that would push OFFF forward as both a meeting point and a catalyst for new creative movements. The challenge was to honor OFFF’s cultural roots in Barcelona, while expressing its bold, future-facing ambitions.

SOLUTION

COLLINS partnered with OFFF to redefine itself as a powerful, magnetic force, a “center of gravity” for the creative world. Inspired by the physics of magnetism, the new identity system leverages two dynamic forces: Attraction and Projection.

Attraction draws all elements together, reflecting OFFF’s role as a gathering point for creative minds. The motion starts slowly, accelerating with increasing intensity—like a powerful, irresistible energy.

Projection drives elements outward, pushing ideas, conversations and influence far beyond OFFF’s physical boundaries and out into the world. The expanding movement mimics the explosive power of imaginative, artistic breakthroughs, shaping a visual rhythm of expansion and impact.

The new OFFF logo itself embodies this magnetic concept. Each letter is drawn inward, forming a tightly unified, anchoring wordmark. This structure allows their logo to function as centering, magnetic energy—drawing in images, text, video and content, reinforcing OFFF’s role as a creative hub.

Our visual language accelerates this idea. The color system is split between primary colors that ground the identity and secondary colors that expand and amplify it, reinforcing the balance of attraction and projection. The typography—anchored by the new custom typeface OFFF Baikal—combines heavy, grounding weights with lighter, highly expressive styles to embody the push-pull dynamics of the system.

OFFF used to spend enormous resources to completely redesign their brand each and every year. Now they have a constant, but adaptive design system to help guide them through their next 25 years.

Team

  • COLLINS
  • Rebeka Arce
  • Lorena Garcia Ortiz
  • Sergio Lairisa
  • John Choi
  • Eric Park
  • Sam Eliot
  • Daniel Ferro
  • Tomas Markevicius
  • Nick Ace
  • Alex Athanasiou
  • —
  • OFFF
  • Pep Salazar
  • Elena Alekseeva
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