Project Information


Founded in 1972, AICP represents companies specialized in film and commercial production. Every year they host the celebrated AICP Show at The Museum of Modern Art in New York City. 

In an industry where change happens overnight - including innovations such as augmented and virtual reality - AICP invited COLLINS to reimagine their brand for this new era. They were looking for an idea that would provide a stronger foundation to move into the future.

Taking inspiration from the use of dramatic black and white from the origins of 20th century cinematography, we created a new and more simplified voice for AICP. 

The result is a bold gesture that can be deployed both as a stand-alone mark and also be reinterpreted through dynamic combinations and animation.


  • Brian Collins
  • Jules Tardy
  • Esther Li
  • Gabe Benzur
  • Antonia Lazar
  • AICP Team: Matt Miller, Kristin Wilcha
  • Animations: Trollbäck+Company