In response to PepsiCo executive Brad Jakeman’s spirited presentation at the Masters of Marketing conference in October, Amber writes “Amen, Mr. Jakeman” in an op-ed featured in Monday’s issue of Ad Age. Amber writes about the beginnings of her career in advertising, and witnessing the best and worst of the industry over the course of her 17 year career. She joined Collins in the fall of 2014 after an energizing conversation with Collins founders Brian Collins and Leland Maschmeyer who were trying to answer the same question she was: “Why should an industry tasked with building brands have a talent base that in no way reflects the diversity of the world we live in?” Hear, hear, Amber. Read the op-ed here.
vitaminwater brand system
Engineering a new operating system for a celebrated global brand.
The East Cut
Naming and creating a new San Francisco neighborhood by echoing its legendary past.
Building the City of Tomorrow.
Amber Guild was featured in Sunday’s issue of the New York Times. Corner Office, a collection of columns by Adam Bryant, is featured in the Business Day section of the Times and highlights conversations with top executives about leadership and management. In her conversation with Adam Bryant, Amber reflects on her childhood and how her experiences helped hone her skills to be the remarkably dynamic, honest and direct business leader she is today.
Read the interview here.
COLLINS is excited to announce the opening of our San Francisco office. COLLINS San Francisco, led by creative director Matt Luckhurst, has already begun developing projects with West Coast clients including Facebook, Airbnb and Shyp. Founder & CCO Brian Collins is especially excited: “We’re honored to become a part of this remarkable creative community.”Read the full press release here.
We won three awards in the Communication Arts 2016 Design Annual for our work with the TDC and Target’s Room Essentials. We’re honored to be included among all of the other talented people selected this year. Check it out here.
This month we’ve been selected as a finalist by Fast Company to receive the 2015 Innovation Award in Web Design for our work with Azealia Banks on her Wallace video. Go grab a copy of the magazine, or check it out at FastCo. Design.
We’re honored to be featured as Communication Arts webpick of the day. You can check it out here.
Bloomberg Business interviewed COLLINS Creative Director Matt Luckhurst on the best and worst typefaces for your resume. Emojis for the win. Read the full article here.
Amber is our newest strong female lead, a digital veteran, mom and executive who leads with empathy, a quality much needed in today’s ever changing business world. She will help Collins change its culture of work so all can thrive.
Happy to have 6 pieces of work in this years Graphis Poster Annual.
The TDC, a 65-year-old organization that promotes typographic excellence, tasked us with inspiring designers to enter its 60th International Typography Competition. Collins created the “New Generation” campaign, the centerpiece of which was a 7-minute film exploring how type lives and breathes the time and culture it is created in. Entry submissions for TDC’s 60th Annual Competition jumped 11%, and Collins won a much coveted 2015 Effie Award for Arts & Culture.
Friends in the Bay Area: Brian Collins and Matt Luckhurst will present at the Apple Store May 7th, 6pm! Register here.
Leland Maschmeyer + Brett Renfer will be speaking at the Gel Conference April 23. For more info. about the conference visit their site.
Brian Collins and Christian Widlic’s poster for Print’s 75th Anniversary is out! See the other designs here.
Envisioning a space where a tight-knit creative group can come together architecturally to share ideas wasn’t easy, but Collins and Thiel Architecture made it happen. Highlights: A library filled with hundreds of art and design books and a spectacular view of the Empire State Building.
Spotify blends its roots in tech with its connection to music culture in a new visual language that will span its website, application, social media, events, advertising and marketing collateral.
As Hollywood begins to consider how to harness virtual and augmented reality, the music industry is working out how to make moving images more interactive - and social.
Nick Ace and Brett Renfer’s talk about the making of Azealia Banks’ ‘Wallace’ video at the Google SXSW Fiber House.
We helped Airbnb bring their Haus at Sundance to life with environmental and digital graphic systems.
FastCo.Design’s coverage of the re-imagined Spotify identity created by Collins and launched at SXSW 2015. The goal of the new identity was to create an evolving visual idea that would signal to the brand’s core audience of that Spotify is as rich and lively as music culture itself.
COLLINS created and produced the interactive experience that allows fans to both control Azealia Banks’ movements and appear with her in an interactive version of her latest video for the track ‘Wallace’.