NY Creative Week
Challenge
Every year Creative Week brings together organizations like The One Club, Google, the Art Directors Club, General Electric, Adobe, the Paley Center, NYC & Co, the Type Director’s Club, and more. But in the shadow of all these larger-than-life brands, the event needed an identity of its own.
Strategy
Unlike other cities in the United States, where outdoor advertising is tightly regulated, our adopted city thrives on its bold, visual cacophony. The mad collision of billboards, street signs, speeding taxi tops, shop banners, sale signs, wild postings are the commercial lingua franca of Manhattan – and covers every block here. It’s absolutely impossible to imagine New York without it. Our identity for Creative Week New York aimed to crystallize the exuberance of this creativity in a more quickly understood form.
Solution
For the event’s identity, we drew upon the unique qualities of its location and defined Creative Week in the unique, noisy, loud, bold language of New York City.
Awards
Creative Arts, Type Directors Club TDC57
Graphis Gold − 100 Best of 2011
Graphis Design Annual Selection
Print Design Annual selection
Team
- Brian Collins
- Lee Maschmeyer
- Matt Luckhurst