Brian x NBC News

Our CCO & Founder Brian Collins speaks with NBC News anchor Ali Velshi on the implications of 21st century brand building, and what happens when what you say contradicts what you do.

Print Magazine's San Francisco Hollywood Issue

“These vanguards and visionaries are pushing the boundaries of brand identity, creating both iconic and practice-shattering strategic design, diligently pioneering the story and the expression of the exceptional.” Pick up this month’s Print Magazine to read more about our San Francisco CCO Matt Luckhurst and how he — and other great west coast friends — are redefining the world of design.

Forbes: 2017 'Next-Big-Thing' List

We’re honored to be recognized by Forbes as one of the companies transforming the future of brand building.

In our work we create better experiences throughout a customer’s journey. We focus on keeping ahead of advancements in technology, consumption models, and cultural shifts. So we were delighted to be called a company “poised to reshape Madison Avenue.“

We can live with that.

Leland Maschmeyer joins Chobani

We are thrilled for our partner and friend Leland Maschmeyer as he takes on a new role as Chief Creative Officer of the beloved and insanely popular brand, Chobani. “Lee possesses a remarkable, creative mind and is a natural leader. He’s also hellbent on building meaningful, rewarding experiences for people ” said Brian Collins, Co-Founder and Chief Creative Officer of COLLINS.“ We know he’ll do great things at Chobani. We just pity their competition.” Leland begins his new role at Chobani on August 1st. He remains of the Board of Directors of COLLINS. More here.

Collins + Inc Magazine

Inc. magazine includes Collins in their list of the fastest growing companies in America. Read more about both the Collins business and culture here.

Brian Collins at the Brand New Conference

Brian Collins spoke in Amsterdam at the first international Brand New Conference. He was joined at the event by Michael Wolff, founder of Wolff Olins as well as a series of design thought leaders from around the world. More information about the conference and the featured speakers can be found here.

Steve Reinmuth joins Collins

Steve has joined our San Francisco office as Creative Director, responsible for setting the creative vision with our clients to bring their brand experiences to life. Prior to joining Collins, Reinmuth was Design Director at Wolff Olins and Art Director at Nike where he led the relaunch of the internationally celebrated Jordan brand. Read more here.

Amber Guild named one of AdAge Women to Watch

We’re beyond happy to announce that Collins president Amber Guild has joined an exclusive league of leaders as she has just been recognized as one of the 2016 “Women to Watch” by Advertising Age. Read more about Amber’s impact on both the Collins business and culture here.

Leland Maschmeyer: Why Design Trumps Advertising

Collins partner Leland Maschmeyer talks about why clients should come to design firms first, how desired-state ideas solve the problems that matter most and give clients something to turn into a story.Read the full article here.

Leland Maschmeyer: 5 keys to creating a superior customer experience

Collins Partner Leland Maschmeyer talks about 5 sensible places to start when designing a customer experience. Read the full article here.

Teemu Suviala Joins Collins as Executive Creative Director

Welcome, Teemu! Prior to joining Collins, Teemu served as Creative Director at Wolff Olins. Before Wolff Olins, Teemu was a Founding Partner of the Helsinki and New York-based full-service agency, Kokoro & Moi, working across the strategy, brand identity, and design sectors. To read the full announcement, click here.

Design Week: Designs that Defined 2015

We’re excited to announce that our Spotify work was featured in Design Week’s list of “Designs that Defined 2015.” Who else made the list? Have a look at the full article here.

Fast Company: The Best (and Worst) Branding of 2015

We are honored to have our work selected as Fast Company’s Best Branding of 2015. To see the seven programs from around the world that made the cut, click here.

Amber Guild chats with the Huffington Post

Collins President Amber Guild chats with Laura Dunn of the Huffington Post about leadership, challenges, mentorship and what we hope to accomplish in the next year here at Collins. Read the full article here.

Leland Maschmeyer talks with NPR about Hoverboards

Leland discusses with NPR the emergence of the hot holiday gift this year and how it’s fires have been linked to new manufacturing processes in China. Read the full article here.

Amber Guild's Response to Brad Jakeman of PepsiCo

In response to PepsiCo executive Brad Jakeman’s spirited presentation at the Masters of Marketing conference in October, Amber writes “Amen, Mr. Jakeman” in an op-ed featured in ​Monday’s issue of Ad Age​. Amber​ ​writes about ​the beginnings of her career in advertising, and witnessing the best and worst of the industry over the course of her 17 year career. She joined Collins in the fall of 2014 after an energizing conversation with Collins founders Brian Collins and Leland Maschmeyer who were trying to answer the same question she was: “Why should​ ​an industry tasked with building​ ​brands have a talent base that​ ​in no way reflects the diversity of​ ​the world we live in?​"​ Hear, hear, Amber. Read the op-ed here.

President Amber Guild in the NYT: Interview with Corner Office's Adam Bryant

Amber Guild was featured in Sunday’s issue of the New York Times​. ​Corner Office, a collection of columns by Adam Bryant, is featured in the Business Day section of the Times and highlights conversations with top executives about leadership and management. In her conversation with Adam Bryant, Amber reflects on her childhood and how ​her experiences helped hone her skills to be the ​remarkably ​dynamic​, honest and direct business leader she is today.​​ Read the interview here.

Collins Opens in San Francisco

Collins is incredibly excited to announce the opening of our San Francisco office. Collins San Francisco, led by creative director Matt Luckhurst, has already begun developing projects with West Coast clients including Facebook, Airbnb and Shyp. Brian Collins, who worked in San Francisco during the 1990s, is especially excited: “We’re honored to become a part of this remarkable creative community."Read the full press release here.

Announcing Collins' New President Amber Guild

Amber is our newest strong female lead, a digital veteran, mom and executive who leads with empathy, a quality much needed in today’s ever changing business world. She will help Collins change its culture of work so all can thrive.

Collins Wins Effie for Inspiring Young ​Creative People

The TDC, a 65-year-old organization that promotes typographic excellence, tasked us with inspiring designers to enter its 60th International Typography Competition. Collins created the “New Generation” campaign, the centerpiece of which was a 7-minute film exploring how type lives and breathes the time and culture it is created in. Entry submissions for TDC’s 60th Annual Competition jumped 11%, and Collins won a much coveted 2015 Effie Award for Arts & Culture.

Collins' New Office Creates Room to Inspire and Engage

Envisioning a space where a tight-knit creative group can come together architecturally to share ideas wasn’t easy, but Collins and Thiel Architecture made it happen. Highlights: A library filled with hundreds of art and design books and a spectacular view of the Empire State Building.

Spotify as You've Never Seen it Before at SXSW

Spotify blends its roots in tech with its connection to music culture in a new visual language that will span its website, application, social media, events, advertising and marketing collateral.

Forbes Magazine calls our work "the future of music videos."

As Hollywood begins to consider how to harness virtual and augmented reality, the music industry is working out how to make moving images more interactive - and social.

Collins evolves visual language for Spotify

Collins has worked closely with Spotify to evolve their global design language, from one that speaks to their roots in technology and engineering, to one that better reflects their achievement as an entertainment brand. The program will be on full-display for the first time at Spotify House at SXSW 2015.

Spotify Unveils A Bold New Brand Identity

FastCo.Design’s coverage of the re-imagined Spotify identity created by Collins and launched at SXSW 2015. The goal of the new identity was to create an evolving visual idea that would signal to the brand’s core audience of that Spotify is as rich and lively as music culture itself.

Our work for Azealia Banks is AdAge Creativity Editor’s Pick of the Day

Collins created and produced the web-cam based interactive experience that allows fans to both control Azealia Banks’ movements and appear with her in an interactive version of her latest video for the track ‘Wallace’.

Can Typography Become Conscious?

Leland Maschmeyer discusses how he and his team at Collins fed open source data into bespoke generative algorithms to create typographic forms. Data about Twitter activity, the weather, traffic congestion, geography and time of day all affected the expressions.

Brian Collins shares creation of sustainable ideas with Coca-Cola

Brian will talk about how to create sustainable ideas using design that’s inspirational, relatable and repeatable. The Coca-Cola Design Summit will take place at Coca-Cola’s global headquarters in Atlanta March 12-13, 2015.

Control Azealia Banks in Interactive 'Wallace' Video

Rolling Stone says Azealia Banks' latest single has gotten a video as inventive as her album Broke With Expensive Taste. Collins created and produced the online experience that has fans raving.

Bold new approach lets fans interact with Azealia Banks

A team of three Collins creatives did the impossible and transformed Google Chrome into a living mirror so fans can engage with Azealia in her newest single from “Broke with Expensive Taste.” Ms. Banks is a co-creator of “Wallace,” a webcam-driven interactive film.

Hayden Lockaby joins Collins as Senior Brand Leader

Previously with TBWA\Chiat\Day and Ogilvy, Hayden has found her home at Collins where the crux of her true passions – design and brand-building – culminate.

Innovation Award Winner: Solid Gold Pet

The Petfood & Animal Nutrition 2.0 Innovation Awards cited Solid Gold Pet for demonstrating innovative, disruptive thinking across the formulation, distribution and packaging sectors of the pet food market.

TDC Talk: Can a Typeface Be Hacked?

Lee Maschmeyer will be speaking at the Type Directors Club February 5 @ 6:30pm about generative typography & the story behind Typography 35.

Branding New Frontiers

DMI: Design Management Institute Webinar, “Branding New Frontiers” Brian Collins speaks with Pamela DeCesare about branding in the context of the social/mobile/co-created world.

Collins names Yocasta Lachapelle Senior Producer

Yocasta Lachapelle has assumed responsibility for managing all facets of creative asset planning and delivery across the Collins client roster. She began her career at Ogilvy & Mather where she rose to Partner, Senior Producer for North American business development.

Solid Gold Pet Launches Bold New Brand

New York based branding firm COLLINS was selected to redesign Solid Gold’s new packaging and logo designs.